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Schattdecor recently presented its latest trend concept, including all of its decor highlights and surface innovations, at a special event in Istanbul. On June 18, 2019, the Schattdecor Gebze team hosted an “Interzum Brunch” at the historic and prestigious Adile Sultan Palace overlooking the Bosporus.
At this event, Schattdecor offered Turkish customers, designers, and architects the opportunity to experience its latest decor highlights from the Interzum and Salone del Mobile trade shows held in early 2019, as well as popular decors with the potential to become bestsellers in the Turkish market.
While conducting ongoing, international trend research, the urbanization megatrend became one of Schattdecor’s primary focal points. Pulsating megacities like Istanbul are a driving force behind trends, innovation, digitization, and connectivity, and Schattdecor surfaces and decors are no longer confined to living spaces, but are also used as innovative surface solutions in public areas, modern workplaces, and e-commerce. Representatives from the industry’s leading companies, designers, and architects saw great potential in the Istanbul Walnut, Grey Caspio, Black Glow, Frost Pine, and San Marino Oak decors, which were particularly popular at the event.