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Schattdecor Inc. (USA)
Another trend theme from our Decor Selection 2018 is “Smart Home.” Digitization is a global buzzword these days. All over the world, people are looking for digital solutions that allow us to become faster, more flexible, and more efficient. Yet this digital world is also sparking a desire for authenticity and a feeling of security.
The increasingly digital home today already contains plenty of smart solutions, which work away inconspicuously in the background. More than ever, the primary focus is to achieve a sense of comfort and warmth within your own four walls. This is now much easier to achieve. Digital devices need to be accessible and easy to operate. This leads to a certain pure, functional and restrained natural aesthetic for design and decor. Everything relates back to the essential elements in the home, the “Homo Digitalis.”
As a counterpoint to today’s frenetic world, people crave calm and serenity within their own homes. Light and medium-toned woodgrain colors and subtle decors bring a natural feel to a well-thought-out living space. Sophisticated stone textures like marble and calm, simple slate provide modern accents.
Smart Home – Decors under the Spotlight
The interesting texture of this decor, with plenty of best-seller appeal, makes it perfect for tactile surfaces. Chestnut is also still fairly new to the scene, only recently having been presented at Sicam 2017 in Italy. Customer feedback was overwhelmingly positive, confirming its richly deserved place in our Decor Selection 2018. The design corresponds with the new generation of decors and features a gorgeous delicate, rippled texture that is far from rustic. It is an ideal fit for the “Smart Home” look.
Our “Jackson Hickory” decor has been well received all over the world and has collected great feedback from all of our markets. It features a distinctive rippled pattern, with small knots. The decor represents an alternative to oak, while bearing certain similarities to it in terms of pattern and movement. It is nevertheless far from rustic, instead giving a very authentic appearance. Hickory, a hard wood that is also used for ice hockey sticks, is a solid, reliable type of wood that does not have any negative connotations. This may be another reason why this decor has gone over so well.
Do you have any questions about the Decor Selection 2018, our decors, or our products?
Then arrange a chat with our sales team today.