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Director Design, Marketing and Communications
The many layers of lifestyles, demographic change, digitization and a responsible attitude towards the environment make it necessary for individual design of living spaces. This demands new solutions for the future.
In our current trend book, we introduce the decisive trend topics that describe the various preferences and lifestyles of consumers worldwide. As the international design team of Schattdecor, we offer our global trend forecast regarding the most important developments in interior design and new decors.
DESIGN IS OUR FIRST LANGUAGE!
Due to the growing urban population, living space is going to become more scarce, smaller and even more expensive in the future. Even though more and more buildings are being constructed, people will have to continuously take into consideration how interior design can work and look in the smallest of spaces. For some time now, so-called micro apartments – compact and adaptable living spaces – have been popping up around the center of metropolitan areas. In the future, it will be more about finding ways to optimally use small apartments through smart divisions and space-saving furniture.
How is digitization changing our lives? As part of the theme of SMART HOME, not only are smartphones becoming more intelligent, but also homes. Smartphones are able to be used as a remote control for devices in your home and to network them in order to save energy or increase everyday convenience. In this process, many technological innovations are sort of going on in the background. Your home remains cozy and comfortable in spite of all of the connections. The more digital the world becomes, the more people yearn for the real and authentic.
The diversification of lifestyles, more singles in all age groups, patchwork families, intercultural communities and multigenerational houses are changing the traditional model. This style is shaped by unusual models of living together and a more conscious approach to the environment. Clean eating, superfoods, fitness and relaxation are the terms that define this lifestyle.
Demographic changes also mean a departure from the classic idea of aging. People today are no longer satisfied with simply growing old in their comfort zone. They live a youthful, modern life, are open to new ideas and are interested in new technologies that enable them to experience more of the analog world. Physical and mental fitness is important to this target group. They are in better shape, cooler and more cosmopolitan than ever before. Their clothes are more stylish, relaxed and ageless – their interior design is timeless.