‘Our well-founded trend analyses have shown their value. For around 20 years now, we have been offering our customers trend consultation services – which has helped us find quite a few future bestsellers.’ Claudia Küchen, Director Marketing | Design | Communication
Our success story is best told with Bavarian Beech – our first and most successful decor to date. The following graphic shows our development over the past 20 years. Along the way, we tried out new things with our customers – which has resulted time and again in decor highlights. In 2010 for example, our Wallis Plum – which was considered adventurously bold – became a bestseller within a year, and we became a trendsetter.
Our increasing willingness to take risks came with a completely new development which we account for today with our trend topics. Thanks to the perfect combination of experience, market analysis and decor development, we are always able to develop new bestsellers along the way.