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05.01.2010 Foil innovations by Schattdecor for decors that offer the look and feel of real veneer
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Schattdecor is aware of what furniture makers require in the face of stiffening competition: • they want cost-efficient surface products that meet pervasive tastes • they want the respective products to offer consistent quality and ease of processing • they want the designs to be up-to-minute and offer the ultimate in real wood effects • plus they want to protect the environment and conserve natural resources with such products. All these criteria are taken into consideration in Schattdecor's novel Smartfoil Real, Smartfoil 3D and Postfoil 3D surface finishes for furniture industry customers. As a trend-setter and guarantor of best-selling decors all over the world, Schattdecor has long played an important role in the sales success of its customers, coming up with such blockbusters as Bavaria Beech, Red Alder, Thansau Maple, Oxford Cherry, Valais Plum and most recently Coimbra. Plus its work of the past decade in presenting design trends on the basis of close market observation is seen as an indispensible aid in determining where furniture surface tastes are heading. As creator of best-selling decors and respected authority on trends, Schattdecor is now broadening its unique combination of competencies with a genuinely three-dimensional finish. Available in three different versions – Smartfoil Real, Smartfoil 3D and Postfoil 3D – its new developments in the finish foil field cast all previous efforts to mimic wood into the shade. Decors equipped with either one of these finishes represent a quantum leap in terms of surface texture in that they not only capture the look of real veneer, they feel like it too – and do so consistently from job to job, ensuring products that are not only long-lived but keep their good looks from the first day on. Decors with the new Smartfoil Real finish offer alternating matte and gloss effects for a unique effect that resembles a three-dimensional texture, such as a porous grain. As tests have shown, selected decors equipped with this finish offer the warm and velvety feel of real veneer. The Smartfoil 3D and Postfoil 3D finishes use the components of ink and lacquer to yield the tactile and visual realism of a relief-like surface, thus entering a completely new dimension in foil finishes. Intended for use with especially developed decors, these three-dimensional textures are highly impressive in effect. By giving furniture items the look and feel of real wood, they open up undreamed-of possibilities for designers in terms of underscoring the form and function of furniture items. These three new foil finishes are available to furniture industry customers in various grades, and are provided in Schattdecor's proverbial quality, The new Smart- and Postfoil products offer ease of processing with all commonly-used adhesive and substrate systems, as exhaustive testing all over the world confirms. As these tests have also shown, certain combinations of foil, adhesive and wood-based substrate are particularly suitable for achieving certain desired effects. In any cases of uncertainty, Schattdecor's experienced Applications and Process Technology team stands at the ready to provide on-site advice and help. Schattdecor's network of production facilities in all the major markets of the world not only ensures customer proximity and local expertise but also production of the new Smart- and Postfoil-finished decors in close dialogue with customers. Recognising trends in good time and offering furniture with surfaces that convince in terms of look and feel are vital for sales success, as all furniture manufacturers know. Schattdecor does its bit by providing contemporary decors that are ultra-realistic in effect.
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In the case of any questions, please contact: Schattdecor AG Corporate Communications Bernd Reuss, M.A. Phone: +49/(0)8031/ 275-2779 Fax: +49/(0)8031/ 275-2200 Email: b.reuss@schattdecor.de
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