The ZOW Istanbul 2009 was attended by 250 exhibitors and a trade audience of 20,000, with every fourth visitor hailing from abroad, most particularly from Southeast and Eastern Europe and the Middle East. Schattdecor, which was exhibiting at the event for the first time, is very satisfied with its showing. As Bernd Reuss, head of Corporate Communications at Schattdecor, states, "We put a lot of thought to adding this venue to our trade fair roster and are very pleased our decision proved to be a good one".
Striking furniture and flooring decors, a carefully coordinated trend concept, impressive foil innovations, incredible prototype digital printing studies and most importantly, highly satisfied customers all contributed to the success of the decor paper printer's showing.
Schattdecor displayed its new decors for furniture and flooring surfaces at booth B9 in hall 2. Furniture decors such as Coimbra, Arusha Wenge and Wichita Walnut particularly aroused the enthusiasm of the 400 national and international customers that Schattdecor greeted at its booth between 1 and 4 October. Among the flooring decors, the elegant Canyon Koa Perfect and Plateau Cherry proved to be the main focus of attention.
The clear and expansive booth architecture provided an ideal setting for interpretations of the company's new trend concept, which expresses a merging of home living spaces and incorporation of nature into the interior environment. The overall impression of the booth was rounded off in the customer information section by a seating corner featuring the Green World prototype digital-printing decor.
Schattdecor demonstrated its undiminished innovative prowess in the field of tactile surfaces with Statuario Venato, a stone decor that met with much interest from its newly-minted Smartfoil High Gloss collection. The mirror-reflective finish on the decor launch was so convincing it had visitors touching it in disbelief. A further new development in the surface finish field consisted of Blomberg Chestnut, a natural-look decor from the new Smartfoil Real collection that offers perfect harmony in terms of tactile realism and visual appearance.

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In the case of any questions, please contact:

Schattdecor AG
Corporate Communications
Bernd Reuss, M.A.
Phone: +49/(0)8031/ 275-2779
Fax: +49/(0)8031/ 275-2200
Email: b.reuss@schattdecor.de

 

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