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21.04.2009 Schattdecor's new image brochure signals continuity as a sign of persistent identity in changing times
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Schattdecor stands not only for dependability and continuity but also for progress, development and optimism – this is the core message of the new image brochure the company is launching on the occasion of the Interzum 2009. With the difficult business environment in mind, the signal sent out in this publication is loud, clear and encouraging: the same attitude that helped Schattdecor develop so successfully in the past lets it takes an optimistic view of the future, plus its special approach ensures it will remain a partner that customers can depend on. The topics addressed in the brochure include not only the signature approach that makes Schattdecor so unique but also the passion with which it develops decors, the way it produces decors in an environmentally-sound fashion and the advances it makes in product development, not to mention its close proximity to markets, its committed employees and the outstanding quality that it ensures with the 'Made by Schattdecor' philosophy. This is the world behind the decors just waiting to be discovered in the new image brochure. For over eight years, the old image brochure accompanied Schattdecor's progress from European market leader to globally active specialist for printed decor paper offering a range of high-performance attributes and quality finishes, but as CEO Reiner Schulz explains, the time had now come to create a new brochure to document the company's continuity in changing times. As he says, "For us, there can only be one message – we intend to remain a reliable partner for our customers, particularly in times like these!" The production process descriptions contained in the previous image brochure have given way to a greater stress on individuality and international scope. This is expressed by translations of Schattdecor's basic values in the languages of countries in which it is involved, each hand-written by staff members for a personal touch. This makes it clear that Schattdecor places people – customers, employee and suppliers – at the focus of all that it does, whether yesterday, today or tomorrow. 2200 characters A voucher copy is requested
In the case of any questions, please contact:
Schattdecor AG Corporate Communications Bernd Reuss, M.A. Phone: ++49/(0)8031/ 275-2779 Fax: ++49/(0)8031/ 275-2200 Email: b.reuss@schattdecor.de
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