Bolstered by its good results in the past year, Schattdecor is currently focusing on preparations for the coming year. New additions to its Executive Board and concentration on the Interzum, the world's leading home furnishings manufacturing show staged every two years in Cologne, Germany, let it take an optimistic view of the coming year.
Chief Sales Executive Hartwig Dickten explains, "Since the Interzum is on our doorstep, so to speak, and since customers visiting the show from all over the world will be coming to see us here in Thansau, we feel it makes sense to expend every effort on putting this marketplace to best-possible use."
At present, many fantastic new decor ideas are coming about at the Thansau design enterprise to supply the market with attractive furniture and laminate flooring surface designs in 2009 and beyond. As Design Manager Claudia Küchen states, "Our forward-looking developments and visionary trend work enable us to provide our customers with decors that place their products in the best-possible light, as demonstrated by Valais Plum, Sevilla Olive and Virginia Walnut over the past two years alone, and we are presently hard at work on developing innovative textures and effects for the future." Referring to the Interzum, she adds, "We are determined to use the unique opportunity of such a show in Germany to the benefit of our customers."
The year 2008 set the course for Schattdecor's future in a number of respects. For a start, the company's subsidiaries Prismadecor (Poland) and Penzadecor (Russia) were merged with the respective Schattdecor firms in these countries, and in March 2008 two new investment projects were announced – a new decor paper plant in Turkey, which will be taking up work this year, and one in the USA, due to open its doors in 2010. Spring 2008 also saw the commissioning of a third impregnation line at the plant in Schatura, Russia, followed by celebrations in Glucholazy, Poland, to mark completion of the alteration work and new buildings at the company's second Polish production facility. The foundation stone for the new works in St. Louis, MO, was laid in August, and a new plant was inaugurated in Chekhov, Russia, in October. By the end of 2008, Schattdecor's management and staff were thus able to look back on a year in which their company did well despite the deteriorating market situation.
At the Thansau office and works party at the end of the year, CEO Reiner Schulz told some 350 employees that Schattdecor stands on very solid foundations and refuses to let itself be disheartened, taking the viewpoint that 'there's an opportunity in every crisis'.
To make Schattdecor well prepared to tackle future challenges, two new appointments have since been made to the Executive Board.
Kurt Mack, previously Schattdecor's Chief Production & Logistics Executive, was appointed to the newly-created Board position in these fields effective 1 January 2009, to enable Chief Technical Officer Roland Heeger to concentrate on research and development to a greater extent.
Effective the same date, Harald Purainer joined the Board as Chief Financial Officer, a position in which he also holds responsibility for operations in Russia.

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Schattdecor AG
Corporate Communications
Bernd Reuss, M.A.
Phone: ++49/(0)8031/ 275-2779
Fax: ++49/(0)8031/ 275-2200
Email: b.reuss@schattdecor.de

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