Continuity in changing times – Schattdecor at the 2012 ZOW

The motto "continuity in changing times" also refers to Schattdecor's Pure Essence, Tomorrow's Souvenir and Industrial Heritage trend themes, which it is continuing into the new season. New colour worlds, a new style and form idiom have emerged in the past year, lending the styles a new signature look. All three – each reflecting an enduring interest in old traditions, values and craftsmanship – will be merging and converging to an increasing extent in 2012/13. 

pure Essence
pure ESSENCE offers simplicity, functionality and concentration on essentials, plus a concern with sustainability, quality and fine materials. The result is a pure, modern aesthetic.

A mix of filigree elements and heavy forms is becoming more apparent, with clear lines and fine surfaces create a light and aesthetic effect in this timeless look.

A sheer diversity of materials is much in evidence. Surfaces that make a natural or lively impression play a role, with straightgrain pine, ash, elm and subtly rustic interpretations of oak predominating. The look of natural stone remains an important attribute of the style.

The colour concept in pure ESSENCE is as reticent as the muted materials, offering fine, subtle hues in taupe, mud and greyish-brown. White and light grey underscore the subtly sensual style, with greyish powdered pastels setting accentuation in the harmonious colour palette.

Solino
Thanks to its subtle variegation, this stone reproduction has a natural 3D effect. This makes it particularly authentic in impression, plus its balanced hues suit it to a wide range of colourways. Offering contrasts typical of stone, Solino is an attractive decor for worktops, wall panels and cabinet sides and fronts.   
 
Tomorrow's Souvenir
Tomorrow's Souvenir shows that the influence of the 50s and 60s is becoming more prevalent in new contemporary design, and has finally arrived in newly expressed form in home furnishings.

The result is a style marked by developments in the modern interpretations that have determined the trend so far, as particularly apparent in individual furniture. At the same time a new mix of the old and the newly-interpreted is superseding more conventional arrangements harking back to the 50s and 60s.

Small idiosyncratic side tables in unusual combinations of materials, ingeniously-designed desks and stylish easy chairs all bear witness to the influence of these mid-century decades. An accomplished mix of modern surface finishes, classical materials and vibrant colours is also much in evidence.

Woodgrains tend to be natural in colour, varying from pale, subtly greyed hues to glowing medium browns and shades of dark brown.

Accentuation is provided by vibrant yellows, turquoise-blue, white and nuances of grey.

Santana Oak
Santana Oak, a very natural-looking and subtly rustic decor, offers fine pores and attractive detailing in the form of tiny knots and elegant long cathedrals. Oak is a top trend theme this year, and the attractive grain of the decor suits it for a wide range of applications. 
 
INDUSTRIAL HERITAGE
INDUSTRIAL HERITAGE comes in an accomplished mix of craftsmanship, tradition and modern design.  

Clear modern architecture sets the stage for the industrial character of the theme, in which antiques, treasured collector's items and worn-looking surfaces form attractive contrasts and make for a more homely atmosphere.

Old and roughly-worked items no longer characterize the style alone. Contemporary materials and items with traces of machining and visible fittings are increasingly determining the particular appeal of the trend, as exemplified by rough-hewn worktables in stark contrast to upmarket brushed steel accessories.

Lively, irregularly-textured surfaces typify INDUSTRIAL HERITAGE. Decors offering authentic vintage character and a slightly used look play an instrumental role, with reproductions of oak, ash and rough natural stone predominating. Patterns reminiscent of arts and crafts techniques lend a certain artisan charm.

Dark woodgrain hues, black and sombre browns are much in evidence, contrasted by dark shimming blue and the industrial, metallic hues of iron and copper. Neon red accents punctuate the technical atmosphere of this theme.

Verzasca Oak
Occasional small knots add to the rustic look of this narrow-planked furniture decor. Along with the finely-pored oak texture, the lively swirls of the figuring underscore this impression still further.

The INDUSTRIAL HERITAGE theme is further epitomised by
Avalon Pine. 
This extremely rustic pine decor is lively in effect thanks to details as varied as small knots, fine cracks, traces of wear and mirrored figure markings. The fairly broad planks make an impression of solid wood and result in an expansive feel. 

At the 2012 ZOW, the market leader in pre-impregnated finish foil will also be showcasing Nancy Elm and Sonoma Oak from its foil collection in new trend colourways. Sonoma Oak in particular stands poised to play a determining role in the 2012 decor year. 

New, highly creative digital ink-jet decors from the 'digital VISIONS by Schattdecor' collection will be rounding off the decor printer's showing at the upcoming ZOW.

As the year comes to a close, Schattdecor reports full order books thanks to the growing number of engineered wood and laminate industry customers that are turning to its design and technical expertise for unique and highly distinctive decor papers and surface treatments.